How to Create a Listing Description with Dual AI | Step-by-Step Tutorial

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Writing a listing description shouldn’t take hours — and it shouldn’t sound robotic.
In this step-by-step walkthrough, we’ll show you exactly how to use Dual AI’s Listing Description Generator, complete with tone control, the “Sound Like Me” feature, and instant MLS data integration.

You’ll see how agents create polished, on-brand property descriptions in seconds that sound like you, not an AI.

Step-by-Step: How to Create a Listing Description with Dual AI

Step 1 — Open the Dashboard

Start on your Dual AI dashboard, where you’ll see four tools:
CMA Generation | Price Prediction | Listing Description | DualGPT Chat.
Select Listing Description to begin.

Step 2 — Enter the Property Address

Type the address of your listing — for example,
600 NW 66th Street, Kansas City, MO.
Dual AI instantly pulls MLS data for that property, including square footage, beds, baths, and more.

Step 3 — Choose the Tone

Select from tones like Warm & Welcoming, Luxury, or Casual & Relaxed.
The chosen tone adjusts sentence flow, adjectives, and personality — tailoring the text to your target buyer.

Step 4 — Activate “Sound Like Me”

During onboarding, you’ll fill out a short 250-word prompt that teaches the AI your writing style and voice.
Toggle this feature on — now your AI will write the way you communicate.

Pro Tip: Use this once and every listing after will carry your tone automatically.

Step 5 — Confirm Property Data

Dual AI verifies MLS data with a confirmation screen.
If anything’s incorrect, edit details before continuing.
Agents always know the property best — this step ensures total accuracy.

Step 6 — Add Custom Details

You can emphasize special features or locations.

Example: “Focus on the location — near 169 Highway and I-29 with 10-minute access anywhere in the Northland.”

Dual AI blends those details seamlessly into your copy.

Step 7 — Generate & Edit

Dual AI crafts the description instantly and shows conditional logic explaining why it wrote what it did — structure, tone, and focus.
You can:

• Edit phrases live (“this home” instead of property name)

• Shorten or lengthen the copy

• Regenerate an entirely new version

You’ll also see separate sections for Description, Directions, and Agent Information — ready to copy into your MLS.

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Time Saved = More Listings Closed

Dual AI saves 30 – 60 minutes per property, eliminating writer’s block and producing consistent, brand-perfect listings every time.
The more you use it, the better it adapts to your preferences — learning what you like and don’t.