Tutorials

Nov 1, 2025

How to Run Your First CMA with Dual AI | Step-by-Step Tutorial

co founder of dual ai spencer Miller

Spencer Miller

Co Founder

Intro Paragraph

Welcome to Dual AI — the most advanced real-estate AI platform ever built.
Over the past three years, we’ve listened to hundreds of agents nationwide and turned that feedback into a product designed to make your workflow faster, smarter, and more accurate.

In this quick walkthrough, we’ll show you exactly how to run your first CMA, personalize your dashboard, and use AI to price and present listings with confidence.


Step-by-Step: Running Your First CMA

Step 1 — Explore Your Dashboard

When you log in, you’ll see:

  • History Panel – All past chats & CMAs stored on the left.

  • Master Class Invite – Join live sessions Monday – Friday (10 – 11:30 a.m. CST) to learn advanced features.

  • Settings Gear – Upload your profile picture, brokerage logo, and enable Sound Like Me branding.

🏡 Step 2 — Select a Property

Enter a property address — you can even copy one from Zillow to test.
Then choose the property’s condition (e.g., “Moderately updated, well-maintained 5-10 years”).
Dual AI pulls the details automatically from the MLS and verified databases.

Step 3 — AI Analysis

While it loads, Dual AI runs its proprietary valuation algorithm trained on real MLS pricing data.
You’ll instantly see:

  • Sold, Pending, Active, Expired comparables

  • Likeness percentages for each comp

  • Map view with color-coded proximity

The AI produces a predicted sale price, recommended list price, and expected days on market — usually within 45 days for accuracy.

Step 4 — Share Interactive Results

Click Share → Copy Live Link to send clients an interactive CMA branded with your colors and logo.
Clients can browse comps, photos, and market data directly in your white-labeled report.
You can even adjust the price range or timeline before sharing.

Step 5 — Chat & Refine

Ask Dual AI questions like:

“Why did you price it this way?”
“What if I want this sold in 30 days?”
“Give me three unique marketing ideas for this property.”

Dual AI explains its logic — market events, buyer behavior, seller motivation, and neighborhood insights — and gives tactical adjustments.
The more you chat, the smarter it gets.


Why Agents Love It

✅ Fast & Accurate – 98 %+ CMA precision.
✅ Interactive Client Reports – White-labeled and shareable.
✅ Conversational AI – Learns your voice and style.
✅ Built for Agents – Not a generic tool — a true real-estate assistant.

Frequently Asked Questions

From setup to support, here are the answers you need to launch faster with confidence.

Can I use Dual AI

Currently only certifed real estate agents through Heartland MLS can have access to Dual AI. We are working hard to expand our network so that every real estate agent in the world can use Dual AI.

What is Dual AI?

Who created Dual AI?

How accurate is Dual AI’s pricing?

How is Dual AI different from ChatGPT or other AI tools?

How does the “Sound Like Me” feature work?

Frequently Asked Questions

From setup to support, here are the answers you need to launch faster with confidence.

Can I use Dual AI

Currently only certifed real estate agents through Heartland MLS can have access to Dual AI. We are working hard to expand our network so that every real estate agent in the world can use Dual AI.

What is Dual AI?

Who created Dual AI?

How accurate is Dual AI’s pricing?

How is Dual AI different from ChatGPT or other AI tools?

How does the “Sound Like Me” feature work?

Frequently Asked Questions

From setup to support, here are the answers you need to launch faster with confidence.

Can I use Dual AI

Currently only certifed real estate agents through Heartland MLS can have access to Dual AI. We are working hard to expand our network so that every real estate agent in the world can use Dual AI.

What is Dual AI?

Who created Dual AI?

How accurate is Dual AI’s pricing?

How is Dual AI different from ChatGPT or other AI tools?

How does the “Sound Like Me” feature work?

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Use Dual AI Today


Join the 200+ real estate agents using it today and try it for free for 30 days to make sure you love it!


Image

Use Dual AI Today


Join the 200+ real estate agents using it today and try it for free for 30 days to make sure you love it!


Image

Use Dual AI Today


Join the 200+ real estate agents using it today and try it for free for 30 days to make sure you love it!